Pool Goods is an online marketplace for pool and spa goods.
Pool Goods (formerly Pool Goods Direct) struggled with customer acquisition and retention due to an inefficient eCommerce platform. Customers found it difficult to quickly locate products and complete a seamless checkout process.
Along with the rebrand to Pool Goods, we positioned them as an industry leader by building an experience their users would love and remember. Using the new brand identity as the foundation, we transformed their site, expanding the product catalog from 108 to over 30,000.
Iconic design elements were introduced to strengthen Pool Goods' brand recognition and drive predictable customer retention.
Through Google Merchant Center, Advertising, and product-focused SEO, Pool Goods has achieved consistent, healthy monthly growth, now surpassing $150k+ months and climbing. With plans to expand their product catalog, Pool Goods is set to make a significant impact in the market.
Order. Pack. Ship. Relax. Pool Goods.
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