Warmer Water: Tankless water heating for the modern home.
Warmer Water, a Southeast-based water heater and plumbing company, began as a family-owned plumbing business. Over time, they strategically repositioned their brand to spotlight water heaters as the core focus, while maintaining plumbing services as a valued secondary offering.
Our goal was to build a brand that would leave a lasting impression. Rather than taking a traditional local approach, we chose a more ambitious strategy—knowing it might be challenging at first but would ultimately position us for long-term success and allow us to compete on a scalable, national level.
We implemented a cohesive design system and brand guidelines to ensure Warmer Water could build strong brand recognition in a simple, streamlined, and consistent manner.
It's your baby's bath, your evening shower, your morning glass of water… Warmer Water is here to elevate your home environment for all your everyday needs. From the brand’s promise to the comfort in your home, it all begins and ends with Warmer Water.
Warmer Water is a reflection of the ultimate benefit users experience when they invest in a premium water heater solution—comfort and reliability in every drop.